Plus, now you know that content will do better on certain platforms on specific days of the week and at specific times. You can queue up a month of social media account posts ready to go, then take some well-earned vacation time. It’s far more efficient than manually typing out posts one by one. Then, all you need to do is copy and paste in your social media content at a specific time. You can spend an afternoon creating a batch of social media posts for an entire month. Instead of wondering what social media content you’re going to post each day, you can create a backlog of posts that are ready to go. Why have a social media posting schedule?Ĭreating a social media posting schedule allows you to batch the work of creating social media content together and save a lot of time. Which means posting frequency is definitely something to factor in when you’re planning your schedule.
Various organizations have done research to figure out the best time to post on each platform.įor example, the best time to post on Twitter is weekdays between 6 and 9 am PST. When you make a social media post can have a drastic impact on how well it performs.
However, it’s not just about the quantity of posts. So you’ll want to be posting frequently and consistently to reach potential customers. And Instagram isn’t the only platform with daily visitors.Īs you can see in the graph below, Facebook, Snapchat, and YouTube also have at least half their audience visiting once a day - often more than once a day. Pew Research shows that 63% of American users check Instagram at least once a day. Social media scheduling allows you to plan specific social media account posts to go live at certain times and on specific days. Plus, how you can manage that schedule using templates. This article will explain how to optimize your social media posting schedule for all the big social account platforms. The problem is that even if you’ve grown up as a social media addict in your personal life, you still might not understand how to apply what you know to business. Every business should have a regular social media content posting schedule if they want to compete in an online world. It doesn’t matter if you’re a plumber or if you’re trying to get people to download your app. Social media has become a critical source of customers and sales for all types of businesses.